![]() ![]() Three months later, it won Creative Focus Africa’s SME competition for businesses in Lagos. In September 2013, ReelFruit was placed first out of 700 applicants for Women in Business Challenge organised by BidNetowrk, Netherlands. The products can be found in more than 80 outlets across Nigeria.Īffiong is a graduate of Physiology, Psychology from the University of Witwatersrand, South Africa and has a Post Graduate Diploma in Business Education from the same university. ReelFruit produces dried fruit snacks such as Pineapple, Mango, Banana, PaPaya (Paw-Paw), Coconut and Fruit & Nut Mix with Cashews for the health-conscious Nigerian, and in 2016 alone, it sold 500,000 packs of snacks. She started out from a flat in the Surulere area of Lagos, with $8,000 from savings and loans from friends and family. In 2012, Affiong left her job as a manager at Endeavor South Africa, a small business incubator, moved back to Nigeria and founded ReelFruit a fruit processing, packaging and marketing company focused on being the “leading fruit agribusiness in Nigeria.” Snacking is an integral part of our feeding habit and although it can become unhealthy when overdone, Affiong Williams has found a way to help us snack healthily. ![]()
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